HomeMy WebLinkAboutOrdinance 2017 (858) Ordinance No. 858 (2017)
S0��, UNTY ORDINANCE AMENDING ST. CROIX COUNTY CODE OF
ORDINANCES CHAPTER 17 SECTION 17.65 SIGN
REGULATIONS 17.65 A.1.; 17.65 A.2.; 17.65 B.2.; 17.65 B.3.; 17.65
B.4.; 17.65 B.5.;17.65 B.6.; 17.65 C.3.; 17.65 CA.; 17.65 C.6.; 17.65
D.1.; 17.65 D. 2.; 17.65 D.3.; AND 17.65 DA.
1 WHEREAS, the United States Supreme Court's 2015 decision in Reed v. Town of Gilbert
2 has impacted how local governments can regulate signs; and
3
4 WHEREAS, the United States Supreme Court found the Town of Gilbert's sign
5 regulations to be content-based because they focused on the message of the sign which triggered
6 different regulations (size allowed and duration that sign could be in place) for different sign
7 categories (ideological,religious, election, etc.); and
8
9 WHEREAS, the Supreme Court concluded content-based regulations, those that target
10 speech based on its content, are unconstitutional; and
11
12 WHEREAS, St. Croix County has reviewed Section 17.65 Sign Regulations and Section
13 17.09 Definitions in light of the Supreme Court decision; and
14
15 WHEREAS, additional amendments to clarify terminology are recommended; and
16
17 WHEREAS, the St. Croix Community Development Committee held a public hearing on
18 the proposed amendments on July 26, 2017; and
19
20 WHEREAS, the Community Development Committee recommends approval of the
21 proposed amendments to Definitions 17.09 and Sign Regulations 17.65 A.La. 5), 6) and 7); 17.65
22 A.2.a.4); 17.65 B.2.c; 17.65 B.3.a.2) and 3); 17.65 BA.a. 3); 17.65 B.5.c; 17.65 B.6.a.10), 11) and
23 13); 17.65 C.312); 17.65 CA.c and f, 17.65 C.6.d; 17.65 D.La; 17.65 D.2.e.6).b) and e); 17.65
24 D.2.f, 17.65 D.214); 17.65 D.2.g.4); 17.65 D.2.i.,j. and k; 17.65 D.3.a; 17.65 D.3.b. 1), 2), 3), 4)
25 and 5); 17.65 D.3.c; and 17.65 DA.a and b as shown in the attached document titled County Board
26 Draft and dated August 1, 2017.
27
28 THEREFORE BE IT RESOLVED that the county board of supervisors of the county of
29 St. Croix does ordain as follows:
30
31 Sign Regulations 17.65 A.La. 5), 6)and 7); 17.65 A.2.a.4); 17.65 B.2.c; 17.65 B.3.a.2)and
32 3); 17.65 BA.a. 3); 17.65 B.5.c; 17.65 B.6.a.10), 11) and 13); 17.65 C.312); 17.65 CA.c
33 and f, 17.65 C.6.d; 17.65 D.La; 17.65 D.2.e.6).b)and e); 17.65 D.2.f, 17.65 D.214); 17.65
34 D.2.g.4); 17.65 D.2.i.,j. and k; 17.65 D.3.a; 17.65 D.3.b. 1), 2), 3), 4) and 5); 17.65 D.3.c;
35 and 17.65 DA.a and b is hereby amended as shown in the attached document titled County
36 Board Draft and dated August 1, 2017.
37
38 Chapter 17.09 Definitions are amended as attached hereto, inserted alphabetically and
39 numbered numerically.
40
41 FURTHER BE IT RESOLVED that the county board of supervisors of the county of St.
42 Croix County does ordain that this ordinance will take effect on August 15, 2017.
Legal—Fiscal—Administrative Approvals:
Legal Note:
Fiscal Impact: No fiscal impact.
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10lcrt mit ct, F���a� c arcc;to. 7 ""201.7
Ni rick Thompson,(l'ouunlyF�cluuu ni:41ralor 7//24/2017
07/26/17 Enacted
07/26/17 Community Development Committee RECOMMENDED
......... ......... ......... ......... ......... ......... ......... ......... ......... ......... ......... ......... ......... ......... ......... ..........
RESULT: RECOMMENDED [UNANIMOUS]
MOVER: Tom Coulter, Supervisor
SECONDER: Agnes Ring, Chair
AYES: Tom Coulter, Agnes Ring, Jill Ann Berke, Daniel Hansen
EXCUSED: Dick Hesselink
Vote Confirmation.
AgijeQ Ring, Supervisor 7/28/2017
St. Croix County Board of Supervisors Action:
Roll Call -Vote Requirement— Majority of Supervisors Present
RESULT: ENACTED [UNANIMOUS]
MOVER: Jill Ann Berke, Supervisor
SECONDER: Scott Nelson, Supervisor
AYES: Sicard, Ring, Coulter, Sjoberg, Long, Nelson, Berke, Ostness, Larson, Hansen,
Peterson, Anderson, Achterhof, Leibfried, Peavey, Ard, Moothedan
ABSENT: Christopher Babbitt, Andy Brinkman
This Ordinance was ENACTED by the St. Croix County Board of Supervisors on August 1,2017
Cindy Campbell, County Clerk
ST. CROIX COUNTY
CODE OF ORDINANCES
LAND USE AND
DEVELOPMENT
SECTION 17.65
SIGN REGULATION
EFFECTIVE JULY 19 2007
AMENDED 10-1-14
ST.CROIX COUNTY PLANNING AND ZONING DEPARTMENT
GOVERNMENT CENTER
1101 CARMICHAEL ROAD
HUDSON,WI 54016
715-386-4680
715-386-4686 FAX
WWW.CO.SAINT-CROIX.WI.US
July 1,2007 17.65 Table of Contents
17.65 TABLE OF CONTENTS
A. Findings and Purpose 1
1. Findings of Fact 1
2. Purpose 2
3. Effective Date 3
B. General Provisions 3
1. Applicability 3
2. Substitution Clause&Sign Content 3
3. Signs In The Public Right-Of-Way 3
4. Signs Exempt From Regulation 4
5. Suspension of Certain Size,Shape,Placement and Content Restrictions During an
Election Campaign Period 4
6. Prohibited Signs 5
C. Standards
1. Placement Standards
2. Dimensional Standards
3. Illumination Standards
4. Construction&Maintenance Standards
5. Sign Maintenance&Repair
6. Overlay Districts
D. Sign Types
L Signs Permitted by Zoning District �b
2. Permanent On-Premise Signs 1 -
�.4, Temporary On-Premise Signs I
J.Mf., Temporary Off-Premise Signs 1;
E. Administration
.............
1. Nonconforming Signs
2. Permit Required
3. Land Use Permit For Signage
4. Permit Decision&Appeal Process
5. Expiration
6. Permit Revocation
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July 1,2007 17.65 A.Findings&Purpose
ST. CROIX COUNTY CODE OF ORDINANCES
LAND USE AND DEVELOPMENT
"°.:• ,SECTION 17.65
SIGN REGULATION
The Board of Supervisors of St. Croix County, Wisconsin, does ordain as follows;
Repeal Section 17.65 of the St.Croix County Zoning Ordinance and recreate as follows:
17.65 SIGN REGULATION
A. FINDINGS AND PURPOSE
1. FINDINGS OF FACT
a. The Board of Supervisors hereby finds as follows:
1) Exterior signs have a substantial impact on the character and quality of the
environment.
2) Signs provide an important medium through which individuals may convey a
variety of messages.
3) Signs can create safety hazards that threaten the public health,safety or welfare.
Such a safety threat is particularly great for signs that are structurally inadequate,
or that may confuse or distract drivers or pedestrians,or that may interfere with
official directional or warning signs.
4) Signs can also threaten the public welfare by creating aesthetic concerns and
detriments to property values. Such aesthetic concerns and detriments to property
values are particularly great when an accumulation of signs results in visual
clutter,or when one or more signs spoil vistas or views,or when one or more
signs add or increase commercialism in noncommercial areas.
5) The ability to erect signs serving certain functions,such as an address sign or a
sign announcing that the property on which it sits is for sale or for lease or a sigrn
ua d to ii�di ate areas iwo av ail ilrle(e7� av�i1�Irle fon°push 1i� use,is an integral pa
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of nearly every property owner's ability to realize the fundamental attributes of
property ownership. The same cannot be said for signs serving other functions,
such as billboards erected so as to be visible from public rights-of-way.Such
signs are primarily designed to take advantage of an audience drawn to that
location by the public's substantial investment in rights-of-way and other public
property.
6) Signs serving certain other functions,such as small ,,,_signs that; &�wa a
X13 sly s G u a as pec
reiva lal, � loa f,.we a trhu leo le7uun l:y�,are necessary to
enable visitors or residents to efficiently reach their intended destinations.
Experience teaches that citizens often plan as if such signs will be present in those
settings,so in the absence of such signs,frustration and disorientation will result,
and time and fuel will be wasted.
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17.65 A.Findings&Purpose July 1,2007
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��)7 No signs that exceed the size or spacing limitations of this section constitute a
customary use of signage in the County.
1)}8 The County's land-use regulations have included the regulation of signs in an
effort to foster adequate information and means of expression and to promote the
economic viability of the community,while protecting the County and its citizens
from a proliferation of signs of a type,size,location and character that would
adversely impact upon the aesthetics of the community or threaten health,safety
or the welfare of the community. The appropriate regulation of the physical
characteristics of signs in the County and other communities has had a positive
impact on the safety and the appearance of the community.
uW) The County in the establishment of an Adult Entertainment Overlay District
§17.20 identified its intent to protect the health,safety,general welfare and morals
of the residents of St.Croix County,to preserve the quality of family life,to
preserve the rural and urban characteristics of its neighborhoods in St.Croix
County and to prevent adverse and deleterious effects contributing to the blight
and downgrading of neighborhoods. Being mindful of the effects of adult
entertainment upon minors and the criminal activity and disruption of public
peace associated with such establishments,while also giving due consideration to
civil rights of persons partaking in such entertainment,it continues to be the intent
of the Adult Entertainment Overlay District and this section to regulate the
advertisement of such establishments of adult entertainment.
2. PURPOSE
a. The purpose of this section is to:
1) Regulate signage in a manner that does not create an impermissible conflict with
statutory,administrative,or constitutional standards,or impose an undue financial
burden on the County.
2) Provide for fair and consistent enforcement of the sign regulations set forth herein
under the zoning authority of the County.
3) Improve the visual appearance of the County while providing for effective means
of communication and orientation,particularly in those settings in which the need
for such communication or orientation is greater,consistent with constitutional
guarantees and the County's Findings and other Purposes.
4) Maintain,enhance and improve the aesthetic environment of the County,
including its scenic views and rural character consistent with the St.Croix County
( on 1pi cl lef Isi d c 1 e+-i cu i4LL oPlan and the purpose of each zoning
district,by preventing visual clutter that is harmful to the appearance of the
community,protecting vistas and other scenic views from spoliation,and
preventing or reducing commercialism in noncommercial areas.
17.65-2 St.Croix County Zoning Ordinance
July 1,2007 17.65 B.General Provisions
5) Regulate the number,location,size,type,illumination and other physical
characteristics of signs within the County in order to promote the public health,
safety and welfare.
3. EFFECTIVE DATE
a. This subsection shall be effective on July 1,2007.Ordinance No. 757/(2007).
B. GENERAL PROVISIONS
1. APPLICABILITY
a. The following regulations and standards are applicable to all signs in all zoning
districts,including permanent,temporary,on-premise and off-premise signs,unless
otherwise provided by this section.
2. SUBSTITUTION CLAUSE&SIGN CONTENT
a. Subject to the landowner's consent,noncommercial speech of any type may be
substituted for any duly permitted or allowed commercial speech;provided,that the
sign structure or mounting device is legal without consideration of message content.
Such substitution of message may be made without any additional approval or
permitting. This provision prevails over any provision to the contrary in this ordinance.
The purpose of this provision is to prevent any inadvertent favoring of commercial
speech over noncommercial speech,or favoring of any particular noncommercial
message over any other noncommercial message. This provision does not create a right
to increase the total amount of signage on a lot or parcel,nor does it affect the
requirement that a sign structure or mounting device be properly permitted.
b. All noncommercial speech is considered on-premise signage and is entitled to the
privileges that on-premise signs receive under this section.
c. No commercial speech is allowed on a sign,other than a message drawing attention to a
business or service legally offered on the premises,except as allowed in§§,.)i i.y D a:4
3. SIGNS IN THE PUBLIC RIGHT-OF-WAY
a. No sign or its structural components shall be erected or temporarily placed within any
road,highway,right-of-way,public easement or upon any public property,except for
the following,which may be placed without a permit:
1) Public signs erected by or on behalf of a government body for the purpose of
carrying out an official duty or responsibility,including but not limited to posting
legal notices,identifying property,or to direct or regulate pedestrian or vehicular
movements or pertaining to traffic control or safety.
2) 14 1,*&y-w4l a Signs,wirtlh red reflective with white lettering,maximum size
20 inches wide by 12 inches high_ilffi y r loc ��d o l� nrv(way, , bd
(tel p�n,yoa�f �iffng tl
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3) 1+b4 R+ia4oHT`signs I y a public utility c n c,orrriffriu�n� �t�ouns,
li�a�e bi.e,bolder m �r oine,o more, l��n=�-its poles,lines,pipes or facilities.
4) Signs erected by a governmental agency,a public utility company or a contractor
doing authorized or permitted work within the public right-of-way,for the
purpose of ensuring safety.
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17.65 B.General Provisions July 1,2007
b. Unauthorized signs erected or temporarily placed within any road,highway,right-of-
way,public easement or upon any public property may be removed by the County or
town in which the sign is located at the sign owner's expense.
4. SIGNS EXEMPT FROM REGULATION
a. The following signs shall be exempt from regulation under this section:
1) Governmental signs erected by or on behalf of a government body for the purpose
of carrying out an official duty or responsibility,including but not limited to
posting legal notices,identifying public property and indicating a public use,
except for such signs in the Lower St.Croix Riverway Overlay District,see
§C.6.d.below.
2) Signs that are traffic control devices and are permitted or allowed by the
Wisconsin Manual on Uniform Traffic Control Devices published by the
Wisconsin Department of Transportation.
3) Up to three flags on a single lot or parcel containing only non-commercial speech
the combined area of which is less than 100 square feet in size.Flags not within
this definition are deemed freestanding signs subject to permit.For
purposes of this paragraph,a"single lot"includes but is not limited to an area to
which a member of a condominium association,cooperative association,or
residential real estate management association has a separate ownership interest or
a right to exclusive possession or use.
4) Interior signs located completely within a building and not visible from outside
the building.
5) Incidental signs.
6) Temporary freestanding signs,containing no commercial speech,two square feet
or less in size in farm fields.
7) Temporary freestanding signs,containing no commercial speech,36 square inches
or less in size in any lawn.
5. SUSPENSION OF CERTAIN SIZE,SHAPE,PLACEMENT AND CONTENT RESTRICTIONS
DURING AN ELECTION CAMPAIGN PERIOD
a. Subject only to the exceptions in paragraph e.below,during an election campaign
period,signs containing noncommercial speech may be placed upon residential property
notwithstanding any other restriction in this section of the size,shape,placement or
content of any sign.
b. For purposes of this subsection,"election campaign period"means:
1) In the case of an election for office,the period beginning on the first day for
circulation of nomination papers by candidates,or the first day on which
candidates would circulate nomination papers were papers to be required,and
ending on the day of the election.
2) In the case of a referendum,the period beginning on the day on which the
question to be voted upon is submitted to the electorate and ending on the day on
which the referendum is held.
17.65-4 St.Croix County Zoning Ordinance
July 1,2007 17.65 B.General Provisions
c. If the owner of the property has rented some or all of the property to another,the renter
may exercise the right in any area of the property that he or she occupies exclusively,
and the owner of residential property may exercise the right in any portion of the
property not occupied exclusively by a renter.The.terms rrn,.`.i.c7.i......�.....1.�:.:ase,.._or c7i:fie':r..a i,�^,�^,rrn,�^,m
umd�rwhich ffi r id(.n�tu�l laa,crgaerty is occutue(l sball conte-ol ilu determiauin;wbetluer
lino,)e.r1y isoc;c;ulii d ;x;,c lu iv^:1, a refll(,r.
d. If another part of this section,including the substitution clause provisions of§13.2.,
creates a right to erect or display a particular type of sign,this subsection does not in
any way limit the exercise of that right,whether or not the sign is erected or displayed
during an election campaign period.
e. Exceptions
1) No owner or renter may place a sign that is contrary to a size,shape,or placement
regulation of this section if:
a) Such regulation is necessary to ensure traffic or pedestrian safety,or
b) The sign has an electrical,mechanical or audio auxiliary.
2) This section shall not affect the County's authority to enforce any regulation
against a sign that is prohibited from being erected or displayed under Wisconsin
Statutes§§13.02, 12.035,or 84.30
6. PROHIBITED SIGNS
a. All signs,other than those permitted herein,shall be prohibited,including but not
limited to:
1) Signs that fail to satisfy one or more of the applicable regulations set forth in§§B.
and C.
2) Beacons,except those associated with emergencies and aircraft facilities.
3) Bench signs.
4) Bus shelter signs.
5) Flying signs,such as blimps or kites,designed to be kept aloft by mechanical,
wind,chemical or hot air means that are attached to the property,ground or other
permanent structure.
6) Inflatable signs that are attached to the property,ground or other permanent
structure,including but not limited to balloons.
7) Signs and components and elements of faces of signs that move,shimmer,or
contain reflective devices.
8) Signs which emit any odor,noise or visible matter other than light.
9) Signs painted directly on a building,fence,tree,stone or similar object. Except
those on windows or buildings as allowed in§§D.La.and D.2.e.
10) Off-premise signs,except as allowed in§§B.5., ,L ik -�H,, -H and E.1.
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a 11 f Pornographic signs.
i I='j-----Portable signs.
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hi D.`r.,.(,L( (f2) 4i,rid� M',us,u;,.
,;), Roofsigns.
i f wj,;), Signs on utility poles.
No advertising message or sign shall be affixed to any transmission facility.
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17.65 B.General Provisions July 1,2007
I" � _A vehicle used as a sign or as the base for a sign where the primary purpose of
the vehicle in that location is its use as a sign.
17.65-6 St.Croix County Zoning Ordinance
July 1,2007 17.65 C.Standards
C. STANDARDS
1. PLACEMENT STANDARDS
a. Signs shall not be placed on any property without the property owner's written approval.
b. Building signs shall be placed below the roof line.
c. No person shall place a sign which will obstruct or interfere with a driver's or
pedestrian's ability to see a road,highway,traffic sign,signal,railway crossing,
crossroad or crosswalk.No sign or its structural components shall be erected or
temporarily placed within the vision triangle of a road or highway.
d. Double faced signs shall be placed back-to-back(parallel)with not more than 18 inches
between facings.
2. DIMENSIONAL STANDARDS
a. Every portion of any sign and its structural components and mounting devices must
meet the specified setbacks.
b. Signs shall be set back at least 10 feet from any right-of-way.
c. Signs shall be set back at least 20 feet from all side and rear yard lot lines.
d. Signs over 100 square feet shall be at least 500 feet from any preexisting residence or
residential district.
e. Freestanding sign(s)shall be separated from other structures by a minimum of 10 feet,
measured from edge of roof overhang to sign.
f The maximum height of any freestanding sign shall be 20 feet above the average
elevation at the site of the sign.
g. Sign area or size will be measured by the smallest square,rectangle or combination
thereof which will encompass the entire sign,including the writing,representation,
emblem or other display,together with any material or color forming an integral part of
the background of the display or used to differentiate the sign from the backdrop or
structure against which it is placed. It will not include the base,apron,supports,
structural members,framework,poles,roof,embellishments or decorative base when
such area meets the other regulations of this ordinance.
h. Multi-faced signs shall not exceed two times the allowed square footage of single-faced
signs.
3. ILLUMINATION STANDARDS
a. Externally illuminated signs shall have a shielded light source which is downward
directed.
b. Illuminated signs shall be designed so as not to direct any light or produce glare onto
adjacent properties or toward navigable waters.
c. The County may specify the hours a sign may be illuminated and limit its brightness
while illuminated. The hours of illumination or brightness limitations may be
established at any time,including during the life of the sign.
d. The lighted portions of an auxiliary canopy shall be backlit and considered sign area,
which will be limited by the wall sign regulations of the underlying zoning district.
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17.65 C.Standards July 1,2007
e. Signs and sign components and elements of faces of signs shall not flash,move,travel
or use animation.
f. Unless a sign's only illumination is external and uncolored,the following additional
regulations shall also apply to that sign:
1) No illuminated off-premises sign which changes in color or intensity of artificial
light at any time while the sign is illuminated shall be permitted.
2) No illuminated on-premises sign which changes in color or intensity of artificial
light at any time while the sign is illuminated shall be permitted; tea a-
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3) A sign that regularly or automatically ceases illumination for the purpose of
causing the color or intensity to have changed when illumination resumes shall
fall within the scope of the prohibitions of par. 1)and 2)above.
4) The scope of If's prohibitions include,but are not limited to,any sign face that
includes a video display,LED lights that change in color or intensity,`digital ink,'
and any other method or technology that causes the sign face to present a series of
two or more images or displays.
4. CONSTRUCTION&MAINTENANCE STANDARDS
a. All signs,supports and accessories and construction shall meet applicable State of
Wisconsin building codes and the Uniform Sign Code and the Uniform Building Code
as published by the International Conference of Building Officials,to ensure that the
signs and their construction are structurally sound and safe.
b. Sign display surfaces shall be properly coated or covered,attached and maintained.
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All signs using electric power shall have a cutoff switch on the outside of the sign and
on the outside of the building or structure to which the sign is attached.
war 1 All signs,supports and accessories shall be maintained in good repair.
When any use is discontinued for a period of 180 consecutive days,all signs and sign
supports relating to that use shall be removed.
Signs that aea&4.- in structural disrepair or damaged
and are left without repair for 60 consecutive days shall be removed.
5. SIGN MAINTENANCE&REPAIR
a. Signs and their structural components may be maintained or repaired with a land use
permit for sign maintenance and repair,provided there is no enlargement or alteration to
the sign,mounting device(s)or structural components of the sign.
b. A permit is not required if the only change is to a sign's message or copy,provided there
is no enlargement or alteration to the sign or structural components of the sign. This
does not relieve the owner of the need to comply with every applicable legal
requirement other than the duty to obtain a permit.
6. OVERLAY DISTRICTS
a. Signs in the overlay districts are allowed subject to the standards and permitting
requirements of the underlying zoning district.
17.65-8 St.Croix County Zoning Ordinance
July 1,2007 17.65 C.Standards
b. An On-Premise Sign in the Adult Entertainment Overlay District under§17.20 is
allowed subject to the standards of the underlying zoning district and the following
additional standard:
1) A land use permit for signage is required for all permanent signs.
c. An On-Premise Sign in the Shoreland Overlay Districts under§17.30 is allowed subject
to the following additional standards:
1) A land use permit for signage is required for all permanent signs.
2) Any sign visible from the water shall be set back 75 feet from the Ordinary High
Water Mark(OHWM).
3) Maximum area of any such sign shall be 32 square feet.
d. An On-Premise Sign in the Lower St.Croix Riverway Overlay District§17.36 is
allowed,subject to the following additional standards:
1) A land use permit for signage is required for all permanent signs.
2y F:itivcu.:
.........................................................
The sign is n.1u st be.....approved by State or local government and is' ) —— Formatted:Level 5
necessary for public health or safety LIE.
s ply} The sign J �ariu1..! e71].1} tel fae- rafr�indicate areas that ar
available or not available for public use,,;,,or.
c} The sign t�anu m not}re visible from the river, uunrl,_mu� t lie,Mand�ir�
legally allowed or permitted in the underlying zoning district.
e. An On-Premise Sign in the Floodplain Overlay District§17.40 is allowed subject to the
following additional standards:
1) A land use permit for signage is required for all permanent signs.
2) Any sign in the Floodway District shall meet the standards of§§17.40 D.,E.,F.
and I.
3) Any sign in the Floodfringe District shall meet the standards of§§17.40 D.,E.,G.
and I.
uuSt.
ouuuumCroix
uuCount
muuuuuu onnuuuuuuuuuOrdinaminoucueouuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuum1ouu7uum6ou5uuu9
Y 9
17.65 E.Administration July 1,2007
D. SIGN TYPES
1. SIGNS PERMITTED BY ZONING DISTRICT
a. The following tables identify the signs allowed in each zoning district,and the
circumstances in which certain types of signs are permitted if those signs are not
prohibited as set forth in§13.6.above,satisfy all other applicable regulations set forth in
§§B.and C.and satisfy the specific requirements that are identified by sign type in
§§D.2., and =..below.
PERMANENT SIGNS RI
DI
PERMITTED BY ZONING DISTRICT.�� w�
Sign Type � ° o
Zoning District '�
Ow OrA O <Cz O <G Ox0 � �
Residence A/LUP N LUP A A 4-, Yes
AG-1 A/LUP LUP N A A 41W4-1 Yes
AG-2 A/LUP LUP N A A Yes
Rural Res A/LUP N LUP A A Lti-l) Yes
Conservancy A/LUP N N N N4-,�' Yes
Commercial& LUP LUP LUP N N 14-V Yes
Restricted Commercial
Industrial LUP LUP LUP N N 1-6- Yes
Key: A-Allowed without permit but subject to compliance with all other applicable regulations
of this section.
LUP=Land use permit for signage required but subject to compliance with all other
applicable regulations of this section.
A/LUP=Either allowed without a land use permit or allowed with a land use permit subject
to compliance with all other applicable regulations of this section.
N=Not permitted
17.65-10 St.Croix County Zoning Ordinance
July 1,2007 17.65 D.Sign Types
Commented[IMB1]:1n light of the fact that answer is
"allowed"under every district and for every column(with one
possible exception),and the fact that the columns reflect short-hand
tifles like"development"that don't exactly track the text of the
subdivisions after they're rewritten because of Reed,is ttris chart
more trouble than it is worth?
v.
J
�A A A A air A
A A 4', N -ve-11
aIl A A A A A: A' N: 4s
.............................. &6i11-4$fi F Formatted:Indent:Left: 0",Hanging: 0.5"
A-4N d-4444-tA4)4 (..*I U$ 4$ ;�§t [ 1:➢fr& k 6 1 & , Formatted:Indent:Hanging: 0.5"
ouSt.
.uuuCroix
CuouuumntmuuuuZoninuuuuuuuOrdinance
r inanoa17ss11
Y 9
17.65 D.Sign Types July 1,2007
PERMANENT SIGN STANDARDS
Sign Type a,
On-Premise Residential 1/Lot or 6 s.f. 6' Freestanding A Yes
Parcel
On-Premise 32 s.f./sign 6'-
1/Frontage Monument LUP*' Yes
Nonresidential 64 s.f.total+ 12'
80 s.f./sign
On-Premise Commercial 1/Frontage 20' Freestanding LUP* Yes
120 s.f.total
On-Premise Industrial 1/Frontage 80 s.f/sign
20' Freestanding LUP* Yes
120 s.f.total
Unlimited 80 s.f./face
On-Premise Building on 3 Faces N/A Wall/Window LUP Yes
240 s.f.total
On-Premise Area or 1/Entrance' 32 s.f./sign 20' Freestanding LUP Yes'
Neighborhood
32 s.f./sign :.t..�r..a>.
On-Premise Agricultural 1/Frontage 2.0 Freestanding A Yes
64 s.f.total ----
On-Premise Home 1/Lot or 2 s.f./sign Minor A
Occupation Parcel 6' Freestanding * Yes
P 6 s.f./sign Major LUP
QiR--N en44 r-6o+ml. 2/ ;e* 1_ 14e m+4� 4-, '
4...;f al �.
2-X41-4--s-f4s,�'
Off 1'r l e Betio l "*1loe a F e li U4 -Ve*
Key A—Allowed without permit but subject to compliance with all other applicable regulations
of this section.
LUP—Land use permit for signage required but subject to compliance with all other
applicable regulations of this section.
LUP*—These uses may also require a Conditional Use Permit
17.65-12 St.Croix County Zoning Ordinance
July 1,2007 17.65 D.Sign Types
TEMPORARY SIGN STANDARDS
Sign Type .c
On-Premise 2/Site 80 s.f.total 12' Freestanding A Yes
Construction
On-Premise 1/Frontage 64 s.f. 12' Freestanding A Yes'
Development
6 s.f./sign
On-Premise Real residential 6'
1/Frontage Freestanding A Yes
Estate
32 s.f./sign 12'
nonresidential
On-Premise 1/Frontage 6 s.f. i 6' N/A A Yes'
Employment
4_2 p..2. 9 43
On pf�u g...Ke +4 aIltial a�sli�
/lam�e�,t, li .... � ,a I=4- 'ahmef
202
Obi 4'"ovi,ie �
c ul c4tiv-ity 6- keei s;f-t°rt l ;aftdiu-, A litw
Key A—Allowed without permit but subject to compliance with all other applicable regulations
of this section.
St.
.uuuCroix
uumCuouuumntmuuuuZ nnuuuuuuuOrdinmaminuuoiamuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuum1mm7.65-13
Y 9
17.65 D.Sign Types July 1,2007
2. PERMANENT ON-PREMISE SIGNS
a. Permanent on-premise signs that are not prohibited as defined in§13.6.are permitted
subject to the standards in this section,if those signs satisfy all other applicable
regulations set forth in§C.,and standards specific to the zoning district in which they
are located as set forth in§D.1.and below.
b. An On-Premise Sign is allowed on residential property in the Residence,AG-1 AG-2,
Rural Residential and Conservancy zoning districts subject to the following additional
standards:
1) No permit is required.
2) One sign per lot or parcel.
3) Maximum area of any such sign shall be six square feet.
4) Maximum height shall be six feet.
5) Any such sign shall be a freestanding design.
6) Any such sign shall not be illuminated.
c. An On-Premise Sign is allowed on property used for nonresidential uses legally allowed
or permitted in the Residence,AG-1,AG-2,Rural Residential and Conservancy zoning
districts subject to the following additional standards:
1) A land use permit for signage is required.
2) One sign per road or highway frontage.
3) Maximum area of any such sign shall be 32 square feet per sign.
4) Any such sign area shall not exceed 64 square feet in aggregate.
5) Maximum height shall be six feet in the Residence and Rural Residential zoning
districts and 12 feet in the AG-1,AG-2 and Conservancy zoning districts.
6) Any such sign shall be a monument design.
d. An On-Premise Sign is allowed in the Commercial,Restricted Commercial and
Industrial zoning districts subject to the following additional standards:
1) A land use permit for signage is required.
2) One sign per road or highway frontage.
3) Maximum area of any such sign shall be 80 square feet per sign.
4) Any such sign area shall not exceed 120 square feet in aggregate.
5) Maximum height shall be 20 feet.
6) Any such sign shall be a freestanding design.
e. An On-Premise Building Sign on a building used for agricultural,commercial or
industrial purposes is allowed subject to the following additional standards:
1) A land use permit for signage is required.
2) Any number of signs may be installed on a building wall or window.
3) The total area of all building signs on any face shall not exceed 10 percent of the
area of the fagade,including wall and window,with a maximum allowable sign
area of 80 square feet per face and 240 square feet in total.
80ft x loft=800 sq ft
X10%
80-feet 80 sq ft
10 feet of wall and/or window
signage
17.65-14 St.Croix County Zoning Ordinance
July 1,2007 17.65 D.Sign Types
4) The allowable area of building signs for multi-tenant buildings with individual
entrances from the outside shall be calculated based on the exterior wall/window
area of the space the tenant occupies. Each tenant frontage shall be considered a
separate wall/window.
5) Auxiliary canopies are allowed building signs based on the surface area of the
canopy(vertical surface below the roof line).
6) Location.
a) Building signs may be placed on not more than three walls/windows of
rectangular shaped structures or not more than 75 percent of the major
walls/windows on non-rectangular shaped structures.
b) Signs may be attached flat against or pinned away from a building
wall/window,but Ilii siuci C4icr shall not extend or protrude more than si,%'
(� I it inches from the wall/win
dow.
c) Signs may be attached to the facade of a building,but shall not extend above
the roof line.
d) Signs may be on a building canopy,awning or marquee. Such sign will be
considered a building sign on the wall,canopy,marquee or awning on which it
is attached.
ej_ i�uis 10 4GUi c fHt�V-111 bUl„I iC ,itrt1 f"'iCC S1i4}11 -- Formatted:Bullets and Numbering
�,I 1,z4,�I cu�Ixc „
Clone Ilii\','Ill.
f. An Area or Neighborhood Sign on property used for residential,commercial or
industrial uses is considered an On-Premise Sign under this section i-#=dt�Y. fce�-aii
thic4al �ra ea, luks��ha�d-- cd is allowed subject to the following
additional standards:
1) A land use permit for signage is required.
2) No more than one sign is allowed for every road or highway entrance to a
development.
3) The maximum area of any such sign shall be 32 square feet per sign.
4) Any such sign shall be set back at least 10 feet from the right-of-way,;l uul,..ffb2.
fuutluea ffi pan 20 flet from ffi� nrglut:.of w ly,unless incorporated into a approved entrance entrance design.
5) Any such sign shall be a freestanding design.
(i)..-------Any such sign shall not be internally lighted.
g. A sign on property on which agricultural products are legally grown and legally offered
for sale is considered an On-Premise Sign under this section if it does no more than
draw attention to a product legally offered on the premises,and is allowed subject to the
following additional standards:
1) One sign per road or highway frontage.
2) Maximum area of any such sign shall be 32 square feet per sign.
3) Maximum cumulative sign area per sale location shall be 64 square feet.
4) Maximum height shall be X2,0„feet.
5) Any such sign shall be a freestanding design.
6) Any such sign shall not be illuminated.
7) Agricultural products shall be produced on the site.
8) Sign(s)for Seasonal Roadside Stands shall be placed when products are available.
uuSt.
ouuuumCroix
uuCount
muuuuuu onnuuuuuuuuuOrdinaminoucueouuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu1ouu7uum6m5mum1o5
Y 9
17.65 D.Sign Types July 1,2007
h. A sign on property on which a Minor or Major Home Occupation within the meaning of
§17.155 is lawfully taking place is considered an on-premises sign under this section if
it does no more than draw attention to a product or service lawfully offered on the
premises,and is allowed subject to the following additional standards:
1) One sign per home occupation,exterior or interior visible from the outside.
2) Minor Home Occupation sign maximum area shall be two square feet.
3) Major Home Occupation sign maximum area shall be six square feet.
4) Maximum height shall be six feet.
5) Any such sign shall be a freestanding design.
6) Any such sign shall not be illuminated.
i. 4, ouc addatioou a1 4, n-Q'n c orlr.e �agun:4 gll Irc alI Wed run ala x g drstn�ict uu6gect to tf e
.... ....... ..... ...... .........
fc7llc7.wi.iig.....ddiI c7a:fl:�..l......_1:.:�.iprlt;�.��cls.
1„) Vl i,x,aorlueon
are'a Dl aiby uc h:;i,p.,ou sha11 be'36 inches. - Formatted.Level 4
2) tliil,y Douc :uxc,h ague rs,,,allows l„lou a va::ny p auc el...
3..) Aeby, uec h ,i, ou orluest bc alacer,�sou one of the followin r tl�c elocations:
a)..........:>ou tha f;g7i,fli.-e7.:.11........L:i rP;pc..ILLtstruclure.
f)
01u IIIc Side,of auiauuthDoaze.d 4Jourted St atc:...Po t al Service c mailbox.
,,,, Cfi oria, Do more,tfm�8 eIDrtad d i0u,, illiy_ g , ,
width.
...............................
4wD addiIiomf Fn,ec t aund4a4g 41una,c aril S,pou hill,Irc allows a:l Dun 4:.fa aucel that
ffic luudc ,,doava l pc7aaph wim'low suelr'eet w the followaou r,addatu7oual st auurlands:
1„1) 4, one„ ..rn ma Doul be located wathin six 1"eet of a lot line aoud withiou 4six.feet of a
r uurb aunt,wiIII a maximum aue,ta of'..8 yclue ao c,feet.
2) Array ,c aDnd sa�ou 4sha11 Irc,1"acini the du�ive-tf uouph lane,wath a maximuercn area of
ll h12 Dun fau Orli a :iglu ori ay l e,lalacecl without f o4st Dbtaiouion the pM.L)e�ty owouc e�°s
�'i en'nY1.1Fr Frr OUIl.
....................................................................................................................................
Formatted:Indent:Left: 0.87", No bullets or numbering
i—Ane 4t 44eorwi -9)i ; cud ii4s-cel4a-7we -toa-rano,zre#fiang d,�Ariet is t t 6R
'E71{a�x-�4�litiE7uerad 7taundraarls..
b pa: (&➢Y' Il 4 4 Formatted:Level 3,Indent:Left: 0.87"
2` �a�-in-7,�aara- =-tva� aaa;--l�s7� ,� ; pd,as;aa..:wait4n tvaa.7...�1-a=rvc* � aap�9�e
r-l-��il�.uyt�F-1 1�aa=-ps:u�pas ,' n�-pa;:as=ra�aa�i4n;... •. .. . : .
3y I\l x ffrasur H4"I-y ,use 4a *t 41,al $re4w-7 +qu,.a&ra Sign rut,.I
ottn 71{f l aetc,n 6tF oe a-7")n is twar-{mune Ye'a(,.k)r 4a+ 4aw ay a-7r4raan- usainu 4ee,4 lra mut sae
:a....natua;{.ti.�{.r::uuee-4ni g44eovra
4 nxi-ur ars 4as* 4 fa t-f4aa 4H-Fe-•;a as 4,f.."—' 6aan a oe&tak
a,o+w* .' .,..ate 7244(4:.4 ... a te 44+w4-
5 a saa; ;4•e+e :a....file e4mg-4 uu
>) `�agog-�4nra N-9re-{{rkaaeeFO�ruat��ide-than n ig4et-<r4=.svay:-4^�^�o c a 7a�u,4naa N�aauy l=rias t-Df'tone
usii>ot-ani=its- etua ra l-a;Dort�ieroea�ott 7 9�a�...la-7c.uteri..:�vat4ei-ut-t4ee-a-rg44et-a-7f-�vay
17.65-16 St.Croix County Zoning Ordinance
July 1,2007 17.65 D.Sign Types
,a.....k Ai -L4...e;
4h, a a <9 err uy a aka
a.A.�1k.9➢I-Yi,3nepil 044- l: ,P; 1&'(', QLk7ift - L'n'is-ialh ,:'i-kIl,VB-E E3&3-&t ,-f{1t3#-&'Ys.$-S&A.�t�-E➢�8 Q -- Formatted:Indent:Left: 0.87", No bullets or numbering
Q$IE i of d { ,Q,uIl�113 ti Formatted.Bullets and Numbering
--------------
Formatted:Level 3,Indent:Left: 0.87"
2)4
3��i ft 7 sh"At ke iao kE7a e¢c 1 ar::l 6 e ll er1<at a iat da �a +E7�=6 &aua l�as vv i i4 l
4 4 a ru aiatia tri 7i' tg at 41 pka; y...:W-4 d uyc�4 I;.t ani 7 cr,.;..414i,+
p-e- t4a 74{e 1
C>�149i;:ax-ia�ta�ar�ts*t��t8,�fit;aN-9re-9�4'c^�.
; :.. .
asl hw r-&,se a.,,
.4
as 1#ta mat Oa:..:d.4
y�ga....epis tar.... to -4, ,,,
at ie E7 ilrte 1t 8 t t c ,uatFO #tom &tE7at,.wFk+W le 6 j,)h. x— be ua r14E)
Formatted:Level 3,Indent:Left: 0.87",Don't keep with
next
4-if EB S---AYH vk-4MA--G d v4h", a &a$ ti ?4 xW r Formatted:Indent:Left: 0.87", No bullets or numbering
- Formatted:Level 3
4 2ft 10 4 2ft 0 4ft 4ft
6.4 Supper Church 7.2 IIP NORTH t6 in. 4.5 Riding Stable 1 f
Q Club &Hall Q t Cabin
3.5 Cheese Dairy 4.7 F Beach 11—
Factory Farm G' N Fast Food 3.8
SUMMER COTTAGE
2.1 Local Golf 2.8 f lake Home
Park Course H + Camp- Gas
HUNTING SHACR Ground Station
0.5 Hair Auto 1.9
a Salon Repair Vaeai;iox B:tt�galosBr a 2.5 1.1 f�
uuSt.
ouuuumCroix
uuuuCmou Zomni unuuuuuuuuuOrdinmaminouCueo uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuum m1mm7.65m-i1o7
9
17.65 E Administration July 1,2007
43, TEMPORARY ON-PREMISE SIGNS
a. Any sign that will exe-H,4-4he auffiorize.d ugder ffiis sulbseoiog
...........................................................................................................................................................................
iua fl e
ta e e
sWus or aoivii
y lhf.a! ued i�s use,is com.-)kmecl may face, uffless
. ...........................................................................................
's m becomes a fawfut N"rmam.nn jlre' iia siL.4L�umler lfiej)revious
........................................................ ...... _
sulbse'oiol -F&qi+i*�. land use permit for is for lfial
.................................................
_wi4 t . ................
1,The following temporary signs are permitted to be placed on the lot or parcel to which
they refer without a land use permit for signage,subject to the applicable standards:
Femporjry Ofl.fIrerdise Si -esideffljal L)r0j,)erly in Ifie, r:-att:.:d::L,:n:,e:14
is allowe.d og i [For 4
........................................................................................................................
Re,sidemee',...AG I A.G 2 Rural L'O S(-Tvafle Yiru districts
................................................. ................. .... .............. ... ................................................................................ ....... ..............................
�fottowm ¢dditi0aaalt�ffd lands:
�.L)...........N.0Lit
..-Vximum area shall b(
..........
i"fie,maximum area of'six fi,.(m ma be,4k444,)��use.dl fon (onfle.si M Or CI
.....................................................................................................................................................................��k�s(��_i Vi Cle
�1 .(.2.1.]a WIVCTat offie'rw i s GI)12)1)tiam s 2'gs so lornx as the total amouln 01 ares
does iw1 exee.e.dsix sc:u".Lre feel.
C.I.)..........1 !,.ni mum heigM sh"Arlbe,'ix feel.
......................................
)..........AIIY2!6sign Jw Ira.......a s�..audiu d
........... ..........
4-Aiw such s4m shatt iw� be,ittumm
ied. tt
Formaed.Bullets and Numbering
------------------------------
2.)....................UY.1 'sQmrrlbe'"Yrtowe(l ofl'a — Formatted: g:h1:�g:ht::::::::::::::=
y
.................................................................... ......................................................... JR: Not
wbenaprincipc'u.1 �jr m6y_w oiflg Formatted: g:h1:�g:ht::::::::::::::=
te��.................................................................... ..................... JR: Not
110i I s0 �o ffie.followii g omat st,,mcJ
1 ("
........................................................................................I additi a rcJs Cio�rmatted.Not�Hghlhght_..�
Formatted:Not
big CF:.:r:m:a:tt:e:d:Not Highlight
:::::::::::::::=
Formatted:Bullets and Numbering
-----------------------------------------------
a;l I Any such sign area shall not exceed 80 square feet in aggregate.
Maximum height shall be 12 feet.
nH C) Any such sign shall be a freestanding design.
e) ) Any such sign shall be removed within seven days of when
construction is completed.
Ain addi6oml Temporary On-Premise Sign erected on a non-residential
development project,or erected on a residential development project at the time
that the development includes 10 or more dwelling units for sale or lease,is
allowed in any zoning district subject to the following additional standards:
a) One sign per road or highway frontage for each project.
b) Maximum area of any such sign shall be 64 square feet.
c) Maximum height shall be 12 feet.
d) Any such sign shall be a freestanding design.
e) A sign shall be at least 200 feet from any pre-existing residence.
f) A sign shall not be installed until construction has started or the project is
approved by the County.
17.65-18 St.Croix County Zoning Ordinance
July 1,2007 17.65 D.Sign Types
g) Sign shall be removed when the project is 80 percent completed,sold or
leased.
H 1) Arrrr addi6oml,Temporary On-Premise Real Estate sign Ljj a➢rcel t1ua� Is cWT(',ff 0
o➢ ➢le o➢ ➢k ifl, �� r:u4-➢ "at a➢ l��➢-�e is allowed in any zoning
district subject to the following additional standards:
a) One sign per road or highway frontage.
b) For residential property,the maximum sign area shall be six square feet and
maximum sign height shall be six feet.
c) For residential property,the maximum sign area for a parcel including a model
home shall be 32 square feet and the maximum sign height shall be 12 feet.
d) For non-residential property,the maximum sign area shall be 32 square feet
and maximum sign height shall be 12 feet.
e) Any such sign shall be a freestanding design.
f) Any such sign shall be removed within seven days following the sale or lease
of the property.
) } Arrrr addi6ogal Temporary On-Premise Sign on non-residential property orrrr ➢ga,➢ak:;1,
Lc k 11.ued lb a wor pl rrk efor which one or more positions of employment are ope
is allowed subject to the following additional standards:
a) One sign per road or highway frontage.
b) Maximum area of any such sign shall be six square feet.
c) Maximum height shall be six feet.
g--Any such sign shall be removed when all positions of employment on the property have
been filled.
r1). - Formatted:Bullets and Numbering
c:..:. No orrq,,ki➢k rrri se iprr➢nrs;�„y Ir 1d E,(k d wiffiom firm,o;lr�➢irr➢rafl,g j1➢k.I=r➢o1 ➢ty
pe➢-rrn4,4, off➢.
Formatted:Level 3,Indent:Left: 0.62”,Hanging: 0.25"
1) A �.k➢➢moi 7➢a4 ➢1i+tikh� ➢pa➢=e7 ➢Qt $ ., " ( lial Formatted:Bullets and Numbering
e ;` w --Emy Formatted:Indent:Left: 1.5", No bullets or numbering
a)taw 4g➢➢ ➢ ➢awl-�➢1➢sl➢vaay l➢d➢c . .. .,. Formatted:Bullets and Numbering
-
1'40 4 61 '4:., ,- ➢4oukta: a1
acr.�la�a➢tr;a-�-�ca�"ar➢ --slt�➢=a *. .uv"�a -rrn a�,.,� . , ➢�kva�➢ �k-7ff➢-i:a➢��s=i ;-
��k�r"r➢➢ter-a➢�➢��#.rua➢y-�;s
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Y 9
17.65 E Administration July 1,2007
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17.65-20 St.Croix County Zoning Ordinance
July 1,2007 17.65 D.Sign Types
1E3 c pisuy 41fIe sigtt a.i-A*e
frR�➢IlY34�^-k-7-�ilr➢;.,, ,. : �-;.a�a�-r#-ice::;:;-R�.7a�-;.��r�-rw���rl.0;,�.:cc-E-a- :� ..�_ ,�,-,_ .e
E. ADMINISTRATION
1. NONCONFORMING SIGNS
a. Nonconforming permanent freestanding signs lawfully existing on July 1,2007 shall be
allowed to continue in use,but shall not be altered other than to change the message
relocated,added to,or repaired in excess of 50 percent of the assessed value of the sign,
without being brought into compliance with this section.
b. Nonconforming permanent building signs lawfully existing on July 1,2007 shall be
allowed to continue in use,and may be repaired provided the repair does not increase
the nonconforming aspect of the sign,but shall not otherwise be altered other than to
change the message,relocated,or added to,without being brought into compliance with
this section.
c. After a nonconforming sign has been removed,it shall not be replaced by another
nonconforming sign.
d. Nonconforming temporary signs lawfully existing on July 1,2007 shall be removed no
later than three years after July 1,2007 or by an earlier date if so required by a
regulation in place when the sign was erected.Nonconforming temporary signs shall
not be rebuilt,relocated or altered other than to change a message.
e. If a nonconforming permanent sign's use is discontinued for a period of 12 months,the
nonconforming sign shall be removed or brought into compliance with this section
within 60 days of notification by the Zoning Administrator.
f. If a nonconforming temporary sign's use is discontinued for 60 consecutive days,the
nonconforming sign shall be removed or brought into compliance with this section
within 60 days of notification by the Zoning Administrator.
2. PERMIT REQUIRED
a. A land use permit for signage is required prior to the improvement,erection,
construction,reconstruction,enlargement or alteration of any sign,structural component
or mounting device unless otherwise provided by this section.
3. LAND USE PERMIT FOR SIGNAGE
a. A properly completed application for a land use permit for signage shall be made to the
Zoning Administrator upon forms furnished by the County.The following information
shall be provided:
1) Applicant contact information.
2) Property owner contact information.
3) Property information,site address,legal description,tax identification number,
zoning district.
4) Project information including a description of the sign plan for the site and total
proposed signage,including all permanent and temporary signage.
5) A site plan,drawn to scale,to include:
a) Dimensions and area of the lot or parcel.
uuSitouuuumCroXuuCouuumnotmuuuuuu onnuuuuuuuuuOrdinaminoucueouuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu1ouu7uum6m5muuu21
Y 9
17.65 E.Administration July 1,2007
b) Location of all existing and proposed structures and signs with distances
measured from the lot lines and right-of-way of all abutting roads or highways.
c) In the Riverway,Shoreland and Floodplain Overlay Districts,location of the
bluffline,OHWM of any abutting navigable waterways,floodplain,floodway
and floodfringe limits as determined from floodplain zoning maps used to
delineate floodplain areas
d) Location of existing or future access driveways and roads or highways.
6) Conceptual drawings of all proposed signs with dimensions.
7) Information on all lighting and electrical components.
8) Method of construction and/or attachment to a building or in the ground shall be
explained in the plans and specifications.
9) Contact information for whomever will be erecting the sign(s).
10) Attach all related permits or permit applications.
11) Calculations for compliance with the Uniform Building Code and the Uniform
Sign Code for construction.
12) Additional relevant information deemed necessary by the Zoning Administrator to
apply all applicable ordinance requirements and standards,such as photos,cross-
section drawings,specialized engineering plans and landscaping.
13) If additional information is requested,the application shall not be considered a
properly completed application and timeframes for processing shall not
commence until the additional information is received.
4. PERNUT DECISION&APPEAL PROCESS
a. A land use permit for signage applicant or permit holder may appeal a determination or
an order.Appeal procedures are established in§17.70(5)-(8)Board of Adjustment.
b. When a permit of any kind is required for a sign,the Zoning Administrator shall deny,
approve with conditions,or approve without conditions such permit in an expedited
manner no more than 30 days from the receipt of a complete application for such a
permit,including the applicable fee.
1) If the permit is denied or approved with conditions,the County shall prepare a
written decision within 10 days of its decision,stating a reason or reasons for the
action and describing the applicant's appeal rights under§17.70(5)-(8)Board of
Adjustment and provide it to the applicant.
2) When the Board of Adjustment receives an appeal from the denial or approval
with conditions of a permit required for a sign,the Board shall arrive at a decision
on such an appeal no more than 90 days from the receipt of a complete application
for such an appeal,including the applicable fee.
3) If the appeal is denied or approved with conditions,the County shall prepare a
written decision within 10 days of its decision,stating a reason or reasons for the
action and provide it to the applicant.
c. When a permit of any kind is required for a sign,and the permit application or permit
appeal demonstrates that the sign would comply with all applicable requirements of this
section,the permit application or permit appeal shall not be denied.
17.65-22 St.Croix County Zoning Ordinance
July 1,2007 17.65 E.Administration
5. EXPIRATION
a. Sign maintenance or construction authorized by a land use permit for signage issued under
this section shall commence within one year from the date of approval and be
substantially completed or implemented within two years,after which time the permit
expires.
b. Prior to expiration of a permit,applicants can request extensions of up to six months from
the Zoning Administrator.
c. The total time granted for extensions shall not exceed one year.
6. PERMIT REVOCATION
a. Where the terms or conditions on any land use permit for signage are violated,the
permit may be revoked by the Zoning Administrator. The Board of Adjustment may
revoke a conditional use permit.
St.
.uuuCroix
uumCuouuumntmuuuuZ nnuuuuuuuOrdinmaminuuoiamuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuum1mm7.65-2u3
Y 9
AMENDMENTS TO ST. CROIX COUNTY CODE OF ORDINANCES
LAND USE AND DEVELOPMENT CHAPTER 17
17.09 DEFINITIONS of the St. Croix County Code of Ordinances is amended to include or delete
the following definitions. Each new definition will be inserted in alphabetical order and
sequentially numbered:
Flag: Any fabric, bunting or other flexible lightweight material that ^^^ ^F ^'^F^ GeleFs
patteFRs symbels ^F..,^rds is secured or mounted so as to allow movement caused by the
atmosphere.
Pennant: Any lightweightplast+e, fR„mA_.r Pet r0eRtaiRiRg a message
flag.
Sign: A display, illustration, structure or device that ,-;r +S ++^^+;^^ t^ an ;d- ebjeet
pFeduEt, plaEe aGtivity, ^ ^ iRstit„+;^^ ^ _ *:^^ er h„s,^^ss has a visual display visible
from a public right-of-way and designed to identify, announce, direct or inform.
Sign Banner:
mss:
Sign, Off-Premise: A sign which meets any one or more of the following criteria: (1) it is used to
direct attention to days a commodity, product, service, activity or any other person, place,
thing or idea other than noncommercial speech which is not located, found or sold on the
premises upon which such sign is located: or (2) the message display area, or anV part thereof,
is made available to message sponsors other than the owner(s) or operator(s) of the sign,
typically for a fee or other consideration, i.e. it is general advertising for hire.
Sign, Off-Premise Directional:A sigedisplayedf9F the-sere pwFpese ef ass;stiRg.. yfiRdiRg
+ ^
ew*-e1lus r:A A_re-thl;;iq s+x 0RGhesbeyei}E_the ---rfar^ ^f 5;--r4, h-101d0Rg ^F w a 1
Sign, Perpendicular Building: Any sign perpendicularly attached to a building or wall in such a
manner that its leading edge extends no more than 18 inches beyond the surface of such
building or wall.
Sign, Protruding Building: Any sign attached flat against a building wall and not extending or
protruding more than six(6) inches from the wall.
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October
Department of Urban & Regional Planning
University of Wisconsin-Madison/Extension
925 Bascom Mall
Madison, Wisconsin 53706-1317
G
www.urpl.wisc.edu
ti
g
Sign Regulations After Reed v. Town of Gilbert
By Brian W. Ohm
The United States Supreme Court's June 2015 to the case: Ideological Signs, Political Signs, and
decision in Reed v. Town of Gilbert, 576 U.S. Temporary Directional Signs Related to a Qualifying
(2015) significantly changed the way in which local Event. The code defined a "qualifying event" as an
governments can regulate signs. In Reed, a unanimous event sponsored by a religious, charitable, or other
Supreme Court struck down a local government's sign non-profit organization. Temporary Directional Signs
code as a violation of the freedom of speech are limited in size (6 square feet), the number that
guaranteed by the First Amendment because it may be placed on property(4), and time (12 hours
embodies content discrimination subject to strict before and one hour after the event). The signs are
scrutiny by the courts. treated less favorably than ideological signs (which
may be 20 square feet, allowed in any zone and
(A recent article in the New York Times discussing unlimited in time) and political signs (which may be 16
Reed described the legal concept of"strict scrutiny" in to 32 square feet, depending on the status of the
the following way: "Strict scrutiny requires the property, and allowed 60 days before and 15 days
government to prove that the challenged law is following an election).
'narrowly tailored to serve compelling state interests.'
You can stare at those words as long as you like, but Clyde Reed, the pastor of Good News Community
here is what you need to know: Strict scrutiny, like a Church, wanted to advertise the time and location of
Civil War stomach wound, is generally fatal."*) Sunday church services. The church owned no
building and held services in elementary schools or
The Facts of the Reed Case other locations in or near the Town. The Church
began placing 15 to 20 signs around the Town early in
The sign code for the Town of Gilbert, Arizona, the day on Saturday to announce the time and
prohibited the display of outdoor signs without a location of the upcoming service. The signs were
permit, but then exempted 23 categories of signs removed around midday on Sunday. The Town cited
from that requirement.Three categories of exempt the Church for violating the Town's sign code. Efforts
signs based on the content of the sign were relevant by the Church to reach an accommodation with the
Town proved unsuccessful. The Church sued the Town Chief Justice Roberts and Justices Alito, Kennedy,
arguing that the Sign Code abridged their freedom of Roberts, Scalia, and Sotomayor supported the main
speech in violation of the United States Constitution. opinion. A concurring opinion written by Justice Alito,
and joined by Justices Kennedy and Sotomayor,
included a non-comprehensive list of rules, discussed
below, that would not be content based as guidance
for communities trying to determine what signage
they can regulate following the Reed case. Alito also
concluded that: "Properly understood, today's
decision will not prevent cities from regulating signs in
a way that fully protects public safety and serves
legitimate esthetic objectives."
io�t�'�G!Hr'MIfO��yN%,�fY%Uv'�JIUJDUeHr
l
JfiiiIll iso i,r
Justices Kagan and Breyer also wrote separate
opinions. Justice Kagan expressed her concern that
there was no reason to apply strict scrutiny in this
case and warned that the Court risks becoming the
"Supreme Board of Sign Review."
Sign regulations after Reed
Alliance Defending Freedom
Because of the sweeping impact of the Supreme
The United States Supreme Court Decision Court's decision in Reed for sign regulations, local
governments need to review their sign codes and ask
Justice Thomas, writing for the Court, found the "Does this regulation apply to a sign because of the
regulations content -based because they focused on content on the sign?" In other words, if you have to
the message (the "qualifying event," an ideological read the message to figure out how a sign is to be
matter, an election) which triggered different regulated, then it is content-based and subject to
regulations for each category. As content-based challenge under Reed. Examples include the
regulations of speech, Thomas said that the categorical regulations found in many sign codes for
regulations were subject to strict scrutiny by the "political signs," "temporary directional signs,"
Court. "Content-based laws--those that target speech "ideological signs," "identification signs," "real estate
based on its communicative content--are signs," "homeowner association signs," "drive-
presumptively unconstitutional and may be justified through restaurant signs" "business hours of
only if the government proves that they are narrowly operation signs," or signs based on other content
tailored to serve compelling state interests." distinctions.
As a result of the decision, sign codes similar to the Previous U.S. Supreme Court cases recognized
Town of Reed that distinguish between political signs, content-based distinctions between commercial and
ideological signs, or temporary directional signs to non-commercial speech.The Court drew distinctions
certain events will be considered to be content-based. based on the content of the sign and held that
These laws, wrote Thomas, likely will be struck down regulation of commercial speech is subject to a lower
"regardless of the government's benign motive, level of scrutiny by the courts that non-commercial
content-neutral justification, or lack of'animus speech. Reed did not overrule the line of cases
toward the ideas contained' in the regulated speech." drawing distinctions between commercial and non-
commercial speech so, at least for the time being, sign
ordinances that include provisions for commercial Rules that distinguish between the placement
signage, such as special regulations for "temporary of signs on private and public property;
business signs" should be okay. Rules distinguishing between the placement of
signs on commercial and residential
Justice Thomas' opinion in Reed offered some other property;
content-based regulations that may be acceptable if Rules distinguishing between on-premises and
they are narrowly tailored to ensure public safety: off-premises signs;
"such as warning signs marking hazards on private Rules restricting the total number of signs
property, signs directing traffic, or street numbers allowed per mile of roadway;
associated with private houses." It will be critical that Rules imposing time restrictions on signs
local communities clearly articulate the purpose for advertising a one-time event.
these regulations. Government entities may also erect their own
signs consistent with the principles that
Justice Thomas also offered examples of content- allow governmental speech.
neutral sign regulations that are not impacted by
Reed. Regulations that have nothing to do with a However, the list raises some questions. Justice Alito's
sign's message include: size, building materials, list includes time restrictions on signs for one-time
lighting, moving parts, and portability. Justice Thomas events. This seems at odds with the temporary
also states: "on public property, the Town may go a directional sign challenged in Reed. Nevertheless,
long way toward entirely forbidding the posting of after Reed it would presumably be appropriate to
signs, so long as it does so in an evenhanded, content- have sign ordinances that regulate "temporary signs"
neutral manner."This would include the public right- based on factors other than the event that is the
of-way. If signs are allowed, the regulations must not subject of the sign such as allowing the sign to remain
distinguish based on the content of the message, like for a certain number of days.
only allowing signs by non-profit organizations such as
a church sign about a spaghetti supper. Justice Alito's list also indicated that it would be
appropriate to have signs that distinguish between
The list of content-neutral sign regulations in Justice on-premises and off-premises signs. In order to
Alito's concurring opinion also provides some determine if a sign is off-premises or on-premises, the
guidance for local communities trying to understand local government will need to read the sign.
what types of regulations are still allowed. According Presumably the on-premise/off-premise distinction is
to Alito, the following are examples of non-content still valid based on Justice Alito's statement and the
based regulations that should be acceptable after fact that prior U.S. Supreme Court decisions
Reed: recognized those distinctions and those decisions
were not overruled. For example, not allowing off-
-Rules regulating the size of signs; premise billboards in residential areas should still be
Rules regulating the locations in which signs appropriate.
may be placed;
Rules distinguishing between free-standing As communities remove content-based restrictions,
signs and those attached to buildings; they can explore alternatives such as allowing "yard
Rules distinguishing between lighted and signs" (as opposed to "yard sale") which would not be
unlighted signs; content-neutral) of a certain number and dimension
Rules distinguishing between signs with fixed in residential districts. Regulations could also be
messages and electronic signs with based on the type of building material of the sign.
messages that change; From a planning perspective, it will be important to
stand back and evaluate what a community is trying
to accomplish through sign regulations and how much
regulation is necessary. It is important to review other
ordinances that may relate to speech to insure they
are content-neutral. Future cases may help clarify the
Court's decision.
Endnotes
*"Court's Free-Speech Expansion Has Far-Reaching Consequences,"New York
Times,Aug.17,2015,available at:
http://www.nytimes.com/2015/08/18/us/pol itics/cou rts-free-speech-expansion-
has-far-reaching-conseguences.htm l? r=2
Brian W. Ohm, an attorney, is a professor in the
Department of Urban & Regional Planning and State
Specialist in Planning Law for the University of Wisconsin-
Extension.
UW
E& MM
Univer ify of Wisconsin-En ion
r
WISCONSIN
ORDINANCE AMENDING ST. CROIX COUNTY
ST RQ UNTY CODE OF ORDINANCES CHAPTER 17 SECTION
Will 17.65 SIGN REGULATIONS 17.65 A.I.a. 5), 6) and 7);
17.65 A.2.a.4); 17.65 B.2.c; 17.65 B.3.a.2) and 3); 17.65
BA.a. 3); 17.65 B.5.c; 17.65 B.6.a.10), 11) and 13); 17.65
C.3.f.2); 17.65 CA.c and f; 17.65 C.6.d; 17.65 D.I.a; 17.65
D.2.e.6).b) and e); 17.65 D.2.f; 17.65 D.2.f.4); 17.65
D.2.g.4); 17.65 D.2J.,j. and k; 17.65 D.3.a; 17.65 D.3.b. 1),
2), 3), 4) and 5); 17.65 D.3.c; and 17.65 D.4.a and b
ORDINANCE NO.
1 COVER MEMO
2
3 TO: County Board of Supervisors
4
FROM: Patrick Thompson, County Administrator
Ellen Denzer, Director, Community Development
5
6 DATE: xxxxxxxxxxxx
7
8 AGENDA ITEM: Ordinance Approving Zoning Amendments Regarding Sign Regulations
9
10
11 BACKGROUND INFORMATION
12 The United States Supreme Court decision in Reed v. Town of Gilbert, AZ has changed the way in which
13 local governments can regulate signs.
14
15 The Supreme Court found the Town of Gilbert's sign regulations to be content-based because
16 they focused on the message of the sign which triggered different regulations (size allowed and
17 duration that sign could be in place) for different sign categories (ideological, religious, election,
18 etc.). The Court concluded content based regulations, those that target speech based on its
19 content, are unconstitutional.
20
21 St. Croix County has reviewed Section 17.65 Sign Regulations and Section 17.09 Definitions in
22 light of the Supreme Court decision and changes are being recommended.
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37 ORDINANCE AMENDING ST. CROIX COUNTY CODE OF
38 ORDINANCES CHAPTER 17 SECTION 17.65 SIGN REGULATIONS 17.65
39 A.I.a. 5), 6) and 7); 17.65 A.2.a.4); 17.65 B.2.c; 17.65 B.3.a.2) and 3); 17.65
40 BA.a. 3); 17.65 B.5.c; 17.65 B.6.a.10), 11) and 13); 17.65 C.3.f.2); 17.65 CA.c
41 and f; 17.65 C.6.d; 17.65 D.I.a; 17.65 D.2.e.6).b) and e); 17.65 D.2.f; 17.65
42 D.2.f.4); 17.65 D.2.g.4); 17.65 D.2J.,j. and k; 17.65 D.3.a; 17.65 D.3.b. 1), 2),
43 3), 4) and 5); 17.65 D.3.c; and 17.65 DA.a and b
44
45 ORDINANCE NO.
46
47
48 WHEREAS, the United State Supreme Court's 2015 decision in Reed v. Town of Gilbert,
49 AZ has impacted how local governments can regulate signs; and
50
51 WHEREAS, the Supreme Court found the Town of Gilbert's sign regulations to be
52 content-based because they focused on the message of the sign which triggered different
53 regulations (size allowed and duration that sign could be in place) for different sign categories
54 (ideological, religious, election, etc.). The Court concluded content based regulations, those that
55 target speech based on its content, are unconstitutional; and
56
57 WHEREAS, St. Croix County has reviewed Section 17.65 Sign Regulations and Section
58 17.09 Definitions in light of the Supreme Court decision; and
59
60 WHEREAS, additional housekeeping changes are being recommended; and
61
62 WHEREAS, the St. Croix Community Development Committee held a public hearing on
63 the proposed amendments on July 26, 2017; and
64
65 WHEREAS, the Community Development Committee recommends approval of the
66 proposed amendments to Definitions 17.09 and Sign Regulations 17.65 A.La. 5), 6) and 7);
67 17.65 A.2.a.4); 17.65 B.2.c; 17.65 B.3.a.2) and 3); 17.65 BA.a. 3); 17.65 B.5.c; 17.65 B.6.a.10),
68 11) and 13); 17.65 C.312); 17.65 CA.c and f, 17.65 C.6.d; 17.65 D.l.a; 17.65 D.2.e.6).b) and e);
69 17.65 D.2.f, 17.65 D.214); 17.65 D.2.g.4); 17.65 D.2.i.,j. and k; 17.65 D.3.a; 17.65 D.3.b. 1),
70 2), 3), 4) and 5); 17.65 D.3.c; and 17.65 DA.a and b as shown in the attached document titled
71 County Board Draft and dated
72
73 THEREFORE, the St. Croix County Board of Supervisors does ordain as follows:
74
75 Chapter 17.09 Definitions are amended as attached hereto, and inserted alphabetically
76 and numbered numerically.
77
78 Sign Regulations 17.65 A.La. 5), 6) and 7); 17.65 A.2.a.4); 17.65 B.2.c; 17.65 B.3.a.2)
79 and 3); 17.65 BA.a. 3); 17.65 B.5.c; 17.65 B.6.a.10), 11) and 13); 17.65 C.312); 17.65
80 CA.c and f, 17.65 C.6.d; 17.65 D.l.a; 17.65 D.2.e.6).b) and e); 17.65 D.2.f, 17.65
81 D.214); 17.65 D.2.g.4); 17.65 D.2.i.,j. and k; 17.65 D.3.a; 17.65 D.3.b. 1), 2), 3), 4) and
82 5); 17.65 D.3.c; and 17.65 DA.a and b is hereby amended as shown in the attached
83 document titled County Board Draft and dated , 2017.
84
85 FURTHER be it resolved that the St. Croix County Board of Supervisors does ordain the
86 amendments will take effect on , 2017.
Legal—Fiscal—Administrative Approvals:
Legal Note:
Fiscal Impact: None
03/17/16
Vote Confirmation.
St. Croix County Board of Supervisors Action:
Roll Call -Vote Requirement— Majority of Supervisors Present
Cindy Campbell, County Clerk
RSC
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AMENDMENTS TO ST. CROIX COUNTY CODE OF ORDINANCES
LAND USE AND DEVELOPMENT CHAPTER 17
17.09 DEFINITIONS of the St. Croix County Code of Ordinances is amended to include or delete
the following definitions. Each new definition will be inserted in alphabetical order and
sequentially numbered:
Flag: Any fabric, bunting or other flexible lightweight material that ^^^ ^F ^'^F^ GeleFs
patteFRs symbels ^F..,^rds is secured or mounted so as to allow movement caused by the
atmosphere.
Pennant: Any lightweightplast+e, fR„bFir-, A_.r at#ear rp.ate.ri.al A_.r Pet r0eRtaiRiRg a message
flag.
Sign: A display, illustration, structure or device that ,-;r +S ++^^+;^^ t^ ap ;d- ebjeet
pFeduEt, plaEe aGtivity, ^ ^ iRstit„+;^^ ^ tiep ^r h„sipess has a visual display visible
from a public right-of-way and designed to identify, announce, direct or inform.
Sign Banner:
mss:
Sign, Off-Premise: A sign which meets any one or more of the following criteria: (1) it is used to
direct attention to dfspfays a commodity, product, service, activity or any other person, place,
thing or idea other than noncommercial speech which is not located, found or sold on the
premises upon which such sign is located: or (2) the message display area, or anV part thereof,
is made available to message sponsors other than the owner(s) or operator(s) of the sign,
typically for a fee or other consideration, i.e. it is general advertising for hire.
Sign, Off-Premise Directional:A sigedisplayedf9F the-sere p6iFp9se ef ass;stiRg.. ayfiRdiRg
+ ^
ew*-e1lus r:A A_re-thl;;iq s+x 0RGhesbeyei}E_the -dare ^f_--rh h-1 d 0 R g ^F w a 1
Sign, Perpendicular Building: Any sign perpendicularly attached to a building or wall in such a
manner that its leading edge extends no more than 18 inches beyond the surface of such
building or wall.
Sign, Protruding Building: Any sign attached flat against a building wall and not extending or
protruding more than six(6) inches from the wall.